Clara Amfo ‘honoured’ as she’s turned into a Barbie role model


Clara Amfo honoured by BarbieClara was ‘honoured’ by the gesture (Picture: PA)

Many of us still dream of getting a Barbie Dream House now that we’re grown up – but Clara Amfo has gone one step further.

The Radio 1 DJ has been made into a Barbie doll, and the star said that to say she is honoured ‘would be an understatement’.

Clara, 36, has been Barbie-fied ahead of International Women’s Day to honour her work as a vocal advocate for racial equality, as she becomes as Barbie role model.

Barbie is celebrating female role models as part of its work to close the ‘dream gap’ – the point when young girls are said to begin to doubt they are as capable as boys.

Stars including world champion sprinter Dina Asher-Smith, model Adwoa Aboah and boxer Nicola Adams have all previously been turned into Barbie ‘Sheroes’ since 2015.

Strictly Come Dancing star Clara, who hails from Kingston upon Thames in London, said: ‘I have been lucky enough to experience some really special moments in my professional life and to say that I am honoured to be named a Barbie role model would be an understatement.

EMBARGOED TO 0001 THURSDAY MARCH 4 Undated handout photo issued by Mattel of Clara Amfo holding a Barbie doll created in her likeness. The broadcaster is being made into a Barbie doll ahead of International Women's Day. The BBC Radio One DJ and former Strictly Come Dancing contestant, 36, has had a doll made in her likeness to honour her work as a vocal advocate for racial equality, as she becomes as Barbie role model. Issue date: Thursday March 4, 2021. PA Photo. See PA story Amfo. Photo credit should read: Michael Bowles/Mattel/PA Wire NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.Clara’s advocacy for racial equality makes her the perfect Barbie role model (Picture: PA)

EMBARGOED TO 0001 THURSDAY MARCH 4 Undated handout photo issued by Mattel of a Barbie doll created in the likeness of Clara Amfo. The broadcaster is being made into a Barbie doll ahead of International Women's Day. The BBC Radio One DJ and former Strictly Come Dancing contestant, 36, has had a doll made in her likeness to honour her work as a vocal advocate for racial equality, as she becomes as Barbie role model. Issue date: Thursday March 4, 2021. PA Photo. See PA story Amfo. Photo credit should read: Michael Bowles/Mattel/PA Wire NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.Barbie Clara’s got style (Picture: PA)

‘There is so much power in being able to see yourself reflected positively in the world as an adult and it’s even more potent as a child.

‘That power and the confidence that comes with it should only be protected and amplified. For me, having this doll represents the infinite possibility that I believe we all have a right to and my only wish it that it will do the same for anyone who sees her.’

The doll has Clara’s style, sporting a leather skirt and jacket and bright trainers, while she is holding a microphone.

Clara is vocal about racism both on her social media and in work, and following the death of George Floyd in May 2020, the DJ made a speech about anti-racism live on air that was widely praised and shared online.

EMBARGOED TO 0001 THURSDAY MARCH 4 Undated handout photo issued by Mattel of a Barbie doll created in the likeness of Clara Amfo. The broadcaster is being made into a Barbie doll ahead of International Women's Day. The BBC Radio One DJ and former Strictly Come Dancing contestant, 36, has had a doll made in her likeness to honour her work as a vocal advocate for racial equality, as she becomes as Barbie role model. Issue date: Thursday March 4, 2021. PA Photo. See PA story Amfo. Photo credit should read: Michael Bowles/Mattel/PA Wire NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.Dream come true (Picture: PA)

EMBARGOED TO 2040 SATURDAY 14 NOVEMBER For use in UK, Ireland or Benelux countries only Undated BBC handout photo of Clara Amfo and Aljaz Skorjanec during the dress show for Saturday's programme in the BBC1 dancing contest, Strictly Come Dancing. PA Photo. Issue date: Saturday November 14, 2020. See PA story SHOWBIZ Strictly. Photo credit should read: Guy Levy/BBC/PA Wire NOTE TO EDITORS: Not for use more than 21 days after issue. You may use this picture without charge only for the purpose of publicising or reporting on current BBC programming, personnel or other BBC output or activity within 21 days of issue. Any use after that time MUST be cleared through BBC Picture Publicity. Please credit the image to the BBC and any named photographer or independent programme maker, as described in the caption.Clara competed on Strictly last year (Picture: PA)

In an emotional monologue, Clara said: ‘Knowing how the world enjoys blackness and seeing what happened to George, we black people get the feeling that people want our culture but they do not want us. In other words, you want my talent but you don’t want me.

‘There is a false idea that racism, and in this case anti-blackness, is just name-calling and physical violence, when it so much more insidious than that.’

She has also been sharing Instagram posts about the plight of queer people in Ghana.

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Clara and Barbia have partnered with grassroots London project Milk Honey Bees, a space where young black woman and girls can take part in creative and one-to-one group projects.

Barbie has made a donation to a creative writing project and has also created a video shining a light on Milk Honey Bees and its projects.

While already one of Radio 1’s biggest stars, presenting the mid-morning show and the Live Lounge, Clara gained a whole new legion of fans last year when she competed on Strictly.

The presenter was paired with Aljaž Škorjanec, and their elimination in week six was one of the most controversial of the series.

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