Influencer, 25, dies months after mystery disappearance from social media

'Rest in peace, Ju, and may your light continue to shine in our hearts.'

Influencer, 25, dies months after mystery disappearance from social media
Juliana Rocha
Juliana Rocha has passed away aged 25 (Picture: Jam Press)

An influencer with hundreds of thousands of followers has died aged just 25.

The family of Juliana Rocha announced her death on Monday to her many fans, two months after she stopped sharing make-up videos online.

Juliana, from Brazil, had more than 186,000 followers on Instagram and more than 250,000 on TikTok, and until recently she regularly posted make-up tutorials and tips on fashion, nails and haircare.

Her most recent social media post was on August 25, leading to fans speculating about her whereabouts.

But sadly on Monday Juliana’s family posted an Instagram story to her account explaining she had passed away, MailOnline reports.

The statement said: ‘It is with deep sorrow and sadness that Juliana Rocha’s family informs you, her audience and those who liked her, that she has passed away.’

Shocked by the devastating news, her followers have been left speculating the reason for her death.

One person, claiming to be a friend of the family, said her death was due to cancer – but Juliana’s family has not directly commented on the matter.

Story from Jam Press (Influencer Dies) Pictured: Juliana Rocha. Make-up influencer mysteriously dies aged just 25. A popular make-up influencer with hundreds of thousands of social media followers has mysteriously died aged just 25. A statement was shared on Juliana Rocha???s Instagram Stories on Monday (23 October) where family members informed her fans of the tragic news. The funeral was held the following day (24 October) for family and friends. ???Statement. It is with deep sorrow and sadness that Juliana Rocha???s family informs you, her audience and those who liked her, that she has passed away,??? it read. ???The funeral will be tomorrow for family and friends. ???Close friends, please contact Marllon.??? At the time of writing, Juliana had 185,000 followers on Instagram and 252,300 on TikTok. She made her last post on 25 Aug, leaving her fans in the dark for weeks, wondering what had happened to the influencer. Juliana was much loved for her videos featuring tutorials and tips on make-up, fashion, nails and haircare. Her last TikTok post had 1.9 million views. Shocked by the devastating news, her followers have been left speculating the reason for her death. One person, claiming to be a friend of the family, said her sad passing was due to cancer. Thiago Mello wrote: ???I???m in shock. Unfortunately, it???s true, people. I???m a friend of Marllon, and he confirmed it. Juliana was battling leukaemia.??? However, the influencer???s relatives have not directly commented on the matter. Juliana hailed from Rio de Janeiro, Brazil, and enjoyed rap music and going to the beach, according to local reports. The influencer marketing agency Helloo Folks, which managed the content creator, shared a post on Instagram Stories reading: ???Juliana???s presence and influence will always be remembered, not only by us but by her entire audience. ???Rest in peace, Ju, and may your light continue to shine in our hearts.??? ENDS EDITOR???S NOTES Quotes have b
Juliana stopped posting online two months ago (Picture: Jam Press)

The Pink 21 Cosméticos label, which had collaborated with Rocha on a video, commented: ‘We were very saddened by the news, Ju was an incredible partner, extremely dedicated and talented. 

‘We convey to family and colleagues our feelings and prayers at this time.’ 

The influencer marketing agency Helloo Folks, who acted as her management, said: ‘Juliana’s presence and influence will always be remembered, not only by us but by her entire audience.

‘Rest in peace, Ju, and may your light continue to shine in our hearts.’

Rocha’s fans also paid tribute to the influencer. 

One wrote: ‘I can’t believe Juliana Rocha died, I loved watching her videos.’

Another added: ‘I still can’t believe that Juliana Rocha died, my God I loved her so much, may she rest in peace.’ 

Another fan wrote: ‘Sad news about the death of Juliana Rocha, a talented make-up influencer. Her unexpected departure reminds us that life is fragile and we must value every moment.

‘Her legacy and creativity will love on in the world of makeup.’  

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